At Tibetan Corner in the Haight:

My Dad dragged us in there looking for a hat. He was sold on the first one he tried on – a knit rainbow patchy one with ear coverings. 

Dad: Bonnee, look! What do you think?
Mom: Michael, no!
Dad: What?! I like it. I’m gonna get it (Starts walking to register)
Mom following behind: Michael. Nooo! You can’t wear that!

He bought the hat, wore it on the walk back to the car, and all the way through the night, while sitting at his computer, until he went to sleep. Then he never wore it again.